Customer advocacy is important for increasing your profit. If you want to master the art of customer advocacy so that you can maximize the profitability of your business, read the following tips.
Recognize The Value Of Customer Advocacy
“The way we think about word of mouth is all wrong,” says Humble in the book. “We think it’s just talking, but it’s actually much more than that.”
He goes on to say that today there are two kinds of advocates: informal and formal. Informal advocates are people who support your brand through word-of-mouth communication, and formal advocates are those who publicly endorse your brand (as an influencer).
Put Customers in (CENTER OF YOUR BUSINESS)
In order to create a relationship with a customer that lasts, you have to understand what they need and be able to deliver it. You can’t just listen to their wants and then try to sell them something based on those wants. You have to listen to their needs and find ways to meet those needs.
Be Authentic With Your Customers
- Be honest with your customers.
- It’s crucial to be authentic with your customers, whether you’re selling a product or service. If you’re a company that creates products for the home, be honest about who you are and what you do. Don’t hide behind jargon or marketing-speak. Customers appreciate honesty above all else—it shows that they can trust the brand and feel confident in purchasing from them again.
Be Transparent In Your Operations And Dealings With Your Customers
Customer advocacy, while it’s an important part of your business strategy, isn’t just about being nice to customers. It’s also about making sure that you present yourself as an organization that is honest and open.
This means that there should be no trade secrets when it comes to what you do. If your company gets a good review, tell everyone! If someone has a complaint and they want to share it on social media or in the press, let them know they can reach out privately—but only after they’ve given their experience a chancecommunicating with you first.
Be Relevant In Your Communications
The world is a big place, and there’s no way that you can reach out to every single customer. That’s why it’s important to build relationships with the right customersbeing relevant in your communications. Your content should be focused on what they want to know, not what you want them to know.
Customer referrals – Customers who are very satisfied with their experience may refer others to you. This is one of the most effective forms of customer marketing, but it requires ongoing effort to encourage the customer to share their positive experiences.
Deliver A Consistent Experience Across All Touchpoints
When it comes to delivering a consistent customer experience, you need to ensure that each touchpoint is providing the same level of quality. This is critical for building trust and loyalty with your customers, especially if they’re spread across multiple channels. The best way to do this iscreating company-wide guidelines on how things should be handled at each stage of the customer journey. These guidelines can then be used as a checklist that helps employees stay on track when engaging with their customers.
Collect Customer Feedback, And Act On It
Collecting feedback from customers/Customer testimonials is the first step to building a great customer advocacy strategy. The next steps are to take that feedback and act on it.
Voice of the Customer Programs – Surveys or other forms of feedback from your customers can help you understand what they think about your products and services. You can use this information to improve your offerings and increase customer satisfaction.
Invest In The Right Team To Deliver An Excellent Result Every Time
But, how can you know if the people in your team are the best ones for their roles?
- Go beyond technical expertise. People who are technically skilled are important but they’re only half of what makes a good teammate. A team member must also be able to work well with others and bring their own skills to the table.
- Get rid of bad apples early on before they spoil everyone else’s effortsgetting them out from underfoot before it becomes too late—and more difficult—to do so later down the road when there’s too much momentum behind whatever project these bad apples have caused trouble with already so there’s no turning back now even though everyone knows better than this.
Make It Easy To Refer
There are a number of ways for you to make it easy for your customers to refer their friends and family members.
- Provide a simple, convenient way for them to share their experience with others.
- Make it easy for customers who were referredother customers (and therefore already trust you) to share the experience with others right awayproviding links on social media or in emails about exactly what happened when they came in for service at each stage of their visit – from scheduling through billing – so that people feel confident about making an appointment themselves!