In the past, mobile apps were only available to large corporations or other entities. It is easier and cheaper than ever before to build a professional app for your business.
Apps are a great way to build stronger relationships with customers and prospects. Are you thinking about building an app for your business, but aren’t sure if it’s the right choice? Don’t worry.
The following are the main benefits of creating a mobile app for your business. All you need is a clear goal for what you want your app to do and you can get started.
1. Create Brand Awareness
With mobile app developers in Melbourne for business, you can build brand awareness in tandem with other marketing campaigns. An app is even more effective in this regard.
Traditional awareness campaigns struggle to keep your brand at the forefront of your customers’ minds, while a mobile app puts your business’s brand in front of them on their smartphones.
Whenever a user installs your app on their device, you can be sure that they’re going to be exposed to your brand multiple times throughout the day, especially if you use built-in features to engage with them consistently.
The average person spends about 3 hours and 15 minutes per day on their smartphone, according to RescueTime.
There are exciting numbers here, but only if you invest the time to develop an app.
2. Provide Customers With Added Value
Possibly the most important trend in business today is digital accessibility, and mobile applications fit right in.
Customers don’t want to call your store to place an order. From the comfort of their couch, they prefer to make an ordertapping their fingers.
To address customer service issues, they don’t want to have to send you an email. Your application should have a chat feature that will allow your customers to speak immediately with your customer success team.
3. Improve Customer Engagement
There are already a variety of ways to increase customer engagement with your business. In addition to email marketing and social media, push notifications are a more personal and direct way to market.
Whenever your business has a special offer that your customers will love, you can schedule a push notification to bring it to their attention.
Automated requests for reviews and ratings can also be made when customers make in-app purchases.
4. Better Customer Service
As per Dimensional Research, 52% of consumers have made an additional purchase after a positive experience with customer service.
The importance of customer service is well known, and one of the most important aspects of customer service is being responsive to the customer’s inquiries quickly.